LinkedIn is the #1 platform for B2B marketing. 80% of B2B leads come from LinkedIn.
Optimize Your Company Page
- Professional banner and logo
- Clear value proposition in the tagline
- SEO-optimized "About" section with keywords
- Showcase pages for different products/services
- Employee advocacy (encourage your team to engage)
Content Strategy
Thought Leadership
Share insights, industry trends, and original perspectives. Position your leaders as experts.
Educational Content
How-to guides, tips, and frameworks. Provide value before asking for anything.
Social Proof
Client success stories, testimonials, and case studies.
Company Culture
Behind-the-scenes content that humanizes your brand.
LinkedIn Ads
- Sponsored Content. Promote posts in the feed
- Message Ads. Send direct messages to target accounts
- Text Ads. Simple, budget-friendly PPC ads
- Lead Gen Forms. Auto-filled forms that increase conversion
LinkedIn Sales Navigator
- Advanced search filters (industry, company size, role)
- Lead recommendations based on your ICP
- Real-time alerts when prospects change jobs
- InMail credits for direct outreach
B2B LinkedIn Best Practices
- Post 3-5x per week
- Comment on industry posts daily
- Use hashtags strategically (3-5 per post)
- Include visuals (images, infographics, videos)
- Engage with prospects' content before reaching out
How Switch 2 One Manages LinkedIn
We build B2B LinkedIn marketing strategies. Book a free strategy session.