A good marketing dashboard turns scattered data into clear, actionable insights.
Why Dashboards Matter
- Stop wasting hours compiling manual reports
- Spot trends and issues early
- Prove marketing ROI to stakeholders
- Make data-driven decisions
Essential Marketing KPIs
Traffic Metrics
- Sessions and unique visitors
- Traffic by source (organic, paid, social, direct, referral)
- Bounce rate
- Pages per session
Lead Metrics
- New leads per month
- Lead conversion rate
- Cost per lead (CPL)
- Lead source breakdown
Revenue Metrics
- Customer acquisition cost (CAC)
- Return on ad spend (ROAS)
- Revenue by channel
- Customer lifetime value (CLV)
Building Your Dashboard
Step 1: Choose Your Tool
- Google Looker Studio. Free, integrates with Google products
- HubSpot. Built-in marketing dashboards
- Tableau / Power BI. Enterprise-level visualization
Step 2: Connect Data Sources
Link Google Analytics, Google Ads, Facebook Ads, CRM, and email tools.
Step 3: Design for Your Audience
- Executive dashboard. High-level KPIs, trends, ROI
- Marketing team dashboard. Campaign performance, channel details
- Sales dashboard. Lead flow, pipeline, conversion rates
Step 4: Automate Reporting
Set up automatic data refreshes. Schedule weekly email summaries.
How Switch 2 One Builds Dashboards
We create custom marketing dashboards. Book a free strategy session.