Schema markup (structured data) helps search engines understand your content and display rich results.
What Is Schema Markup?
Schema is a standardized vocabulary you add to your website. It tells Google exactly what your content is. An article, product, event, FAQ, recipe, or review.
Why It Matters
- Enables rich results (star ratings, breadcrumbs, FAQ accordions)
- Improves click-through rates by up to 30%
- Helps Google understand your content better
- Gives you a competitive edge in search results
How to Implement Schema
Use JSON-LD (Google's recommended method). Add a <script type="application/ld+json"> tag to your page with the structured data.
Common Schema Types
Article / BlogPosting
For blog posts and news articles.
Product
For e-commerce products with price and availability.
FAQPage
For frequently asked questions sections.
LocalBusiness
For local businesses with address, hours, and reviews.
BreadcrumbList
For navigation breadcrumbs.
Organization
For company information and logo.
Testing Your Schema
Use the Google Rich Results Test to validate your markup before deploying.
How Switch 2 One Implements Schema
We add structured data to every page. Book a free strategy session.