A technical SEO audit identifies issues that prevent search engines from crawling, indexing, and ranking your site.
1. Crawlability & Indexing
- Check Google Search Console for indexing errors
- Review robots.txt for blocked pages
- Verify XML sitemap is submitted and error-free
- Check for orphan pages (no internal links)
2. Site Speed
- Run Google PageSpeed Insights
- Optimize images (WebP format, lazy loading)
- Minify CSS, JavaScript, and HTML
- Enable browser caching and CDN
- Aim for < 2.5s Largest Contentful Paint
3. Mobile Usability
- Test with Google Mobile-Friendly Test
- Ensure responsive design
- Check tap target sizes
- Verify font readability on mobile
4. On-Page Elements
- Unique title tags (50-60 chars)
- Unique meta descriptions (150-160 chars)
- Proper heading hierarchy (one H1 per page)
- Alt text on all images
5. Structured Data
- Add JSON-LD schema for articles, products, FAQs
- Test with Google Rich Results Test
- Fix any schema errors
6. URL Structure
- Use hyphens, not underscores
- Keep URLs short and descriptive
- Implement 301 redirects for changed URLs
- Avoid duplicate content issues
How Switch 2 One Runs SEO Audits
We perform comprehensive technical SEO audits. Book a free strategy session.