Web performance directly impacts user experience, conversion rates, and search rankings. A slow site loses visitors before they even see your content.
Why Speed Matters
- 53% of mobile users abandon a site that takes longer than 3 seconds to load
- Google uses Core Web Vitals as a ranking factor
- Faster pages convert better. Amazon found every 100ms of latency cost 1% in sales
Core Web Vitals
- LCP (Largest Contentful Paint). Target under 2.5 seconds
- INP (Interaction to Next Paint). Target under 200ms
- CLS (Cumulative Layout Shift). Target under 0.1
Image Optimization
Images are usually the heaviest assets on a page.
- Use WebP or AVIF formats instead of JPEG/PNG
- Set explicit width and height to prevent layout shift
- Use lazy loading for below-the-fold images
- Serve responsive images with srcset
Code Optimization
- Minify CSS, JavaScript, and HTML
- Code splitting. Load JavaScript only when needed
- Tree shaking. Remove unused code
- Defer non-critical scripts
Caching and CDN
- Browser caching. Set cache-control headers for static assets
- Server-side caching. Cache HTML pages and database queries
- CDN. Distribute assets globally so users download from a nearby server
Server Optimization
- Enable HTTP/2 or HTTP/3
- Use Gzip or Brotli compression
- Optimize database queries
- Reduce redirect chains
How Switch 2 One Helps
We audit and optimize your site for maximum speed. Book a free strategy session.